Sales channels and market status of massage chairs

Time：2023-04-14 10:20:37

With the improvement of living standards, more and more people are paying attention to health and wellness. As one of the indispensable health equipment in modern families, massage chairs have an increasing market demand. This article will analyze the sales channels and market status of massage chairs.

1、 Sales channels for massage chairs

E-commerce platform

With the rapid development of e-commerce platforms, more and more consumers are choosing to purchase massage chairs on e-commerce platforms. The advantage of e-commerce platforms is that they can provide consumers with a more convenient shopping experience and more favorable prices, while also providing more diverse choices. At present, the sales volume of massage chairs on e-commerce platforms such as Taobao, Tmall, and JD.com is relatively high.

physical store

Massage chairs are also sold in physical stores such as home appliance stores, shopping malls, and supermarkets. The advantage of this sales channel is that it can provide consumers with the opportunity to try out physical seats and better understand the effectiveness of massage chairs. At the same time, physical stores can also provide consumers with after-sales service, which is more reassuring.

Professional massage chair store

Professional massage chair stores usually have professional sales personnel who can provide consumers with more professional advice and advice, help them choose the most suitable massage chair, and also provide better after-sales service. At present, some professional massage chair stores have emerged in some large cities.

2、 The current market situation of massage chairs

Market demand continues to grow

With the improvement of people's living standards, more and more people are paying attention to their physical health. Massage chairs have become one of the indispensable health equipment in modern families due to their functions of relieving fatigue, improving sleep, and relieving stress. According to market research reports, the demand for massage chairs continues to grow and the market prospects are broad.

Intense brand competition

At present, there are a wide variety of brands in the massage chair market, and the competition is very fierce, which also reflects the intensity of market demand. Famous massage chair brands include Aoduo, Mitsubishi, Youran, etc. The intense competition among brands also reflects the increasing demand from consumers for massage chairs, and the increasing demand for product quality and service quality.

Continuously advancing technological innovation

With the development of technology, the technology of massage chairs is constantly being upgraded and improved, constantly bringing forth new ideas. Massage chair products are gradually upgrading from a single vibration massage to high-tech products such as air compression massage and ergonomic massage. At present, some high-end massage chair products can be remotely controlled and recommended with artificial intelligence massage programs through smartphone apps.

Consumer groups are gradually becoming younger

With the improvement of massage chair product functions and the transformation of consumer concepts, the consumer group of massage chairs is gradually becoming younger. In addition to the elderly and those in poor physical condition, young people have also begun to value the health benefits of massage chairs, becoming an emerging consumer group in the massage chair market.

Overall, massage chairs, as one of the indispensable health equipment in modern families, have a growing market demand. In terms of sales channels, e-commerce platforms, physical stores, and professional massage chair stores are the main sales channels. In terms of market status, fierce brand competition, continuous promotion of technological innovation, and gradually younger consumer groups are the main characteristics of the current massage chair market. In the future, with the development of technology and the continuous improvement of consumer health awareness, the massage chair market will usher in a broader development prospect.