Market competition and future of massage chairs

Time：2023-03-21 13:33:25

With the acceleration of people's life rhythm and the increase of life pressure, massage chairs have gradually become an important equipment for family health care. In the market, there are many massage chair brands and fierce competition. This article will analyze the competition situation and future development trend of the massage chair market.

Market competition

Currently, in the domestic market, the main massage chair brands include Junda, Pacific, Karona, OSIM, Bodyfriend, etc. These brands compete intensely with imported brands such as Panasonic, Sharp, Fujiiryoki, and Inada from Japan. In terms of price, domestic brands are positioned lower, mainly in the mid to low end market, while imported brands are positioned higher, mainly in the high-end market. In terms of quality, the massage chair products produced by different enterprises also vary. Domestic brands mainly use materials such as imitation leather and sofa cloth, with a simple appearance design, while imported brands pay more attention to quality and comfort, and have a more scientific and technological sense. In addition, various brands also differ in terms of after-sales service, publicity, and promotion.

Future development trend

With the continuous development of social economy, the massage chair market is becoming increasingly widespread. In the future, the massage chair market will develop in the following directions:

(1) Diversified demand: The market demand for massage chairs is showing a diversified trend. Consumers' purchase of massage chairs is no longer limited to functional needs, but more emphasis is placed on details such as appearance design, color, material, and other aspects. At the same time, they also have special psychological needs, such as the pursuit of brand, fashion, and so on. Therefore, in the future, the design style of massage chairs will be more diversified to meet the personalized needs of consumers.

(2) Intelligent development: With the continuous progress of technology, massage chairs will also become more intelligent. In the future, there will be more intelligent massage chairs using artificial intelligence, the Internet of Things, and other technologies, which can achieve remote operation, automatic adjustment, and other functions through mobile phone apps, voice control, and other methods.

(3) Professional positioning: As consumers' attention to physical health continues to increase, more professional massage chairs will appear in the future massage chair market, designed for different populations and parts, such as leg massage, head massage, neck massage, etc.

(4) Environmental sustainability: With the intensification of global environmental issues, massage chair companies also need to adapt to the trend of environmental sustainability, using environmentally friendly materials, reducing energy consumption, and other means to achieve sustainable development.

In short, the massage chair market is highly competitive, but also full of development opportunities. In the future, with the continuous upgrading of technological innovation and consumer demand, the massage chair market will continue to develop in the direction of diversification, intelligence, specialization, and environmental sustainability. Only by continuously adapting to market demands and improving product quality and service levels can we compete in the market